The Super bowl commercial that I liked the most was a Volkswagen commercial. If you did not see it you can watch it at the bottom. It starts off showing all of these miserable people the first lady is crying about how she cant hug all cats. The second is a screaming politician. Another lady is crying about sparkles. One guy is freaking out at the video game and smashing his guitar. A manager is made at the umpires call and throughs a base, a golfer slams his club at the ground form a bad stroke and mascots are fighting with one another. Then comes a different seen where they all are brought together by Jimmy Cliff singing come one get happy. They all start walking to him into the sunlight on a hill. He calls out some of the people earlier in the commercial like the screaming politician, the baseball manager and the crazy cat-hugging lady. Everyone appears to be really happy as they are all gathering together like a family. What I liked that topped the commercial off was the phrase at the very end "Time to get happy." The basic message is obvious; Volkswagen is guaranteeing you will be happy if you buy a Volkswagen. Also showing how volkswagen is one big family. I agree with all of this because I am a owner myself.
The consumers' needs in this commercial was happiness. They were all miserable until Jimmy Cliff aka Volkswagen came along. This VW ad targets everyone that wants to be happy. I think this is a great idea because who doesn't want to be happy? I feel that VW targeted this group because it is a wide range of people and also again people want to be happy. Volkswagen shows they are confident that they're product will fix that. They choose to advertise it at the Super bowl because everyone is watching it on national television. I think it as an effective ad because it shows miserable people coming to gather and being happy along with diversity. I liked how VW took a totally different approach from everything I have already seen. I feel that this ad wasn't just made for the super bowl because it is one of those commercials where every time I watch it, it makes me smile.
Zach, that was also one of my favorite commercials. VW does a really good job here at making this commercial funning, but still putting out their idea of their cars. I found it creative how they got people from all of the biggest blowups from YouTube and got them onto the commercial. My favorite blowup on there was definitely the fat baseball player. What VW has done is targeted every single car consumer and telling them if you buy a VW is will bring down your stress and allow you to be happy. I have a VW Jetta and it really does reduce your stress about your car. VW offers so many special offers along with buying the car where you don’t have to worry about a lot of things. VW offers a free roadside assistance just like AAA does and they have such great offers on the cars. I say good job to VW on a well spent commercial!
Zach, that was also one of my favorite commercials. VW does a really good job here at making this commercial funning, but still putting out their idea of their cars. I found it creative how they got people from all of the biggest blowups from YouTube and got them onto the commercial. My favorite blowup on there was definitely the fat baseball player. What VW has done is targeted every single car consumer and telling them if you buy a VW is will bring down your stress and allow you to be happy. I have a VW Jetta and it really does reduce your stress about your car. VW offers so many special offers along with buying the car where you don’t have to worry about a lot of things. VW offers a free roadside assistance just like AAA does and they have such great offers on the cars. I say good job to VW on a well spent commercial!
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