Tuesday, February 19, 2013
Golf USA Franchise
The franchise I chose to explore into was the Golf USA Franchise. I chose it because I love to golf and I'm interested to see what it takes to run a well known establishment like this one. What makes a franchise so successful is that their number one goal is to satisfy a customer. Also, they need to see flaws within their competitors and build off those to make sure they're getting the good business, not the competitor. This franchise is an extremely attractive one, especially because it can target almost and age, male or female. Both men and women love to golf, and as we know, as many people retire, especially down south, one of the most common activities amongst retirees is golfing. Also, is a very popular sport that people watch on TV, especially because of great golfers to like of Tiger Woods, Rory McIlroy, and Phil Mickelson.
Golf USA was recently in the news for opening nearly 20 new locations across the United States within the last year. This helps that they are in the news because it gets their brand name out there, which then attracts customers to go to their stores and buy products such as clubs, balls, apparel, etc. The initial franchise fee is anywhere from $34,000-$44,000. They have no advertising fee, however there is a royalty fee which is 2.5%. Training wise, they help with newsletters, meetings, grand openings, and working their website, http://www.golfusa.com/. Marketing wise, Golf USA focuses more on regional advertising because they 100 stores which are located in 32 different states. Don't be surprised if you hear a lot more about Golf USA in the future. They are quickly competing with stores like Dicks Sporting Goods and the highly recognizable, Golf Town.
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Hello Zach I also love playing golf and interested in Golf USA. You have a lot of good ideas to improve this franchise and I agree with them. Golf is a great sport to play when you get old and eventually retire. I like playing the sport now but i cannot wait till later in life. I would love to learn more about this franchise because it seems very interesting. Having nearly 20 locations within the last year is a great accomplishment. I also agree that it is a great way to get any company's name out there and selling clubs,balls and any other golf equipment. This company is competing with many well known franchises.
ReplyDeleteHi Zach,
ReplyDeleteI agree that golf is attractive because anyone can play it. It does not matter about your age or if you’re a woman or man. That definitely makes it easier for this company to interest more people. Personally, I think this sport is very relaxing so when you’re older it can be a stress free environment to golf. This franchise is on the cheaper side compared to others, which surprised me. My franchise fee costs over 50,000. I think their marketing ideas are good. It is better to focus on regional advertising since their stores are located in 32 different states. I learned that they are competing with Dick Sporting Goods. I did not know that. I figured they would compete with an all golf store considering Dicks sells a variety of different items. This franchise also seems to have good training; I think that is a key factor.