Tuesday, February 19, 2013

Wendy's


          When looking at all the franchises, I came upon one that I really liked. I picked Wendy’s. I choose Wendy’s because I love their food and it is one of the top fast food restaurants around. It was number eight on the list of franchises. I feel if someone would was going to about to own a business for the first time; I think that Wendy’s provides a great opportunity for success. David Thomas founded Wendy’s in 1969 in Columbus, Ohio. The restaurant was named after Thomas’ daughter Melinda. Yeah, you might think that is a little weird but her nickname was Wendy so that’s where he got the name of the restaurant. By 1985, there were already 3,000 restaurants. That is amazing in how short of time that happened. Today, there are over 6,600 restaurants worldwide. The thing about fast food restaurants is that they can have some competition. Wendy’s has two main competitors in the fast food chain. One is McDonalds, which is the number one franchise on the list. And the other is Burger King, which is number ten on the list.
          The franchise fee for Wendy’s is about $25,000 today. But there is also a loyalty fee that is about 4%. The total investment of Wendy’s would be between $250,000-$600,000. That might be a lot of money and a big range to think up for a franchise but a business like this can easily make their money back fast because of todays society. When I say they can make their money back fast because of todays society, I mean that a lot of people today get fast food because they are very busy people and don’t have the time to cook food at home.
       Wendy’s has been in the news lately. During the holiday season they sponsored CBS’s “A Home For the Holidays” adoption special. They would donate up to $250,000 to the organization to help out.
       Wendy’s does help with financing too. But it all depends on a few certain factors and the terms would have to be taken up with the lenders themselves. They also offer training for starting up in the franchise. The franchisee, the management and the employees must complete a training program by Wendy’s standards. The training program is between 20-24 weeks in the classroom and on the job training.  

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