Anthony Wilga Business and Society Blog #2
Super Bowl Commercials
There is so much hype that goes with the Super Bowl and the
Super Bowl commercials, but why do companies spend so much money to advertise
their product? Well I think Audi took
the gold home with their commercial called "Prom." The ad was for Audi cars and for what is to
come in 2013. No specific cars are
mentioned in the commercial, but the Audi S8 was the car used in the commercial
and definitely will see an increase in interest over the car. The commercial has a teenage boy going to
Prom by himself which is very embarrassing, but as he is about to leave his
father tosses him the keys to a brand new 2013 Audi S8. If anyone has ever driven in a stylish
expensive car as a young kid you all know it is one of the most thrilling
experiences. So the kid gets to the prom
and walks onto the dance floor with a certain swagger and just grabs a
beautiful girl and kisses her. The girl
had a date which was the prom king and he punches the new brave boy in the
eye. The black eyed boy then speeds off
in the Audi with excitement and pleasure leaving the girl wanting more.
From what the consumers saw is that they need
this car if they want to accomplish things in life. The Audi cars make you braver which could
target a lot of young people coming out of college looking to get an edge any
way possible. Commercials during the
Super Bowl are the most watched commercials ever. Usually when commercials come on during a TV
show someone will change to another station, but for the Super Bowl commercials
are also watched with anticipation. I
think the commercial was successful in gaining the attention of anyone
really. There was no target audience
except for people who can drive. People
can relate to this video because some time in their life there was definitely a
girl that you were just too scared to talk to and people were able to relate to
that boy who drove his dad’s Audi. I
personally thought the ad was very creative and funny. It caught my attention and that Audi S8 is
such a beautiful car. This ad can be
used again. The first airing was for the
Super Bowl, but the ad could be used over and over. The 3 million dollar question is clear. Why do companies spend so much money just to
advertise? Well Audi is a well known car
brand, but just airing a good commercial can increase sales by so much because
of how the commercial makes people feel.
I think a lot of companies should have saved their 3 million because
even without their commercials they will still do a lot of business. That’s why you didn’t see any McDonalds’
commercials last night. However, Audi
definitely did succeed in properly informing consumers of how impressive their
line of cars is and I’d say money well spent Audi!
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