Franchise

                  Boston’s The Gourmet Pizza has unique traits that make them different than other restaurants. This restaurant and bar consists of a full service, pizza themed, offering a variety of great dishes. Their atmosphere involves a nice sit down family dining area along with a separate sports bar side.  This makes it very welcoming to a different variety of people. There are 50 of this franchise in the U.S. and 350 in Canada as of 2010.

                  The franchise is an attractive opportunity for a couple different reasons. They have a fun and exciting atmosphere that makes it enjoyable for the customers who go to the restaurant. The bar side of it helps to attract sports fans and anyone who can drink. Their food also adds to this. The menus consist of a variety of food that can appeal to multiple people.  They also added gluten free dessert to their menu. Not a lot of restaurants have this so that definitely attracts more people. This franchise has been in the news for all good things. Most of it has been for their growth. They are expanding a lot in the U.S, Canada, and Mexico. They were also in the news for partnering up with St. Jude Children’s Hospital to create a gluten free dessert for their fundraiser.

                  The initial fee for this franchise is 50,000. To be considered a candidate for the franchise you would need to demonstrate at least $1,500,000 in net worth and at least 600,000 in liquid capital.  The royalty would be 5%. From what I see, the franchiser does not offer any help with the financing.

                  This franchise offers individualized training and support. They use different methods to increase knowledge around operations, functional roles within the restaurant, POS features and management fundamentals. They will also receive support on an individual and regional level by marketing. This involves, print and broadcasted advertisement, media buying, public relations, and promotions.