Taco Bell introduced an ad during the Superbowl that I believed was the best. The basic message in all Taco Bell commercials is Live Mas meaning "live more". In the commercial titled
Viva Young, many elderly people leave the retirement home at night to live like they were young again. It doesnt neccesarily promote any food products but shows there slogan Live Mas in a good way. Taco Bell is a fast food restaurant that sells a variety of mexican foods. This commercial was intended for younger individuals, ages 10-20 because of its strange humor. The superbowl is a great time to introduce a funny and interesting commercial like this one. Many people are watching this event and when a funny commercial comes on then it will be remembered. This ad did not do a great job by showing interest in the food but basically about living like you are young. It is an interesting and funny advertisement but it did not make me want to go eat at the restaurant. It presented the brand of fast food restaurants. I liked how this ad was funny and entertaining and caught the attention of the viewer. I dislike the fact that after the superbowl game i couldnt remember what company it was putting on this commercial, i just remembered the fact that it was funny and got my attention. It was not designated for only the superbowl and will probably be shown again soon because it had no relevance to the game. This commercial was around a minute long and cost the company several million dollars. It informed the viewer on elderly people trying to have fun but not the product there trying to sell. I thought it was the best commercial during the superbowl so i believe it could create more sales from this strictly because it was funny. To make this a better advertisement they should have shown more of the products they sell. There was a brief period of the elderly people eating taco bell but not enough to prove a point. I think that they should have been eating it throughout the entire commercial rather than a few seconds of it. It was a very expensive ad to not even be showing the product to consumers.
Hello Dylan! I was also very intrigued by this commercial! I love Taco Bell and they are constantly using this "Live Mas" slogan. I feel it really helps target people of not only American, but Mexican decent as well, as they have a Spanish slogan. I agree with you on the fact that this commercial will definitely been shown on television again. It really served no purpose to the Super Bowl, except for the fact that it was shown on the biggest stage of the year. If anyone knows the atmosphere is like inside a Taco Bell restaurant, it's not a very pleasant experience, so they really didn't help themselves in that aspect at all. I also agree with what you said about how Taco Bell should have tried to do a better job of showing customers eating their food, and focus a little bit less on the comedic parts of the commercial. It's great that they are trying to catch the eye of the audience, but at the same time, do it for reason why people would want to EAT YOUR FOOD, not laugh at your commercials. It's amazing how we agreed on so much!!
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