Super Bowl Ad

The ad I liked the most during this years Super Bowl was the Doritos Ad. I thought this one was the best simply because of the humor that was added into it. It started off with a goat being sold and a man eating Doritos buying it. After the goat ate all of the mans Doritos at his house the man wanted to sell the goat back and ended with the idea of the goat beating up the man. The main message was that Doritos are delicious and everyone/thing likes them. The consumer needs in this Ad was the delicious taste of Doritos. It was emphasizing that their brand of food is good and people should buy them. The target market for this commercial was most likely kids teenagers and maybe some adults. The reason for this being that those target groups are most likely to buy this type of food. It is shown with the older man buying the goat and eating the Doritos. The humor part with the goat was for the teenagers and kids entertainment most likely. The advertiser probably picked this group because they did some market research and found this was the group that bought the most bags of Doritos. They also picked the Super Bowl because they knew that millions of Americans of all ages were watching the Super Bowl over the weekend. This was the perfect opportunity for them to release this commercial and get it out to people. I do believe this was a successful commercial that grabbed the attention of viewers. The main reason I think that is because the first time I saw it I thought it was very funny and wanted to watch it again. I will make the connection between Doritos and this commercial the next time I see them at the store. This Ad was just getting the brand out there. It didn’t seem they were trying to get people to take action but more of thinking about their brand. I like the addition of the goat in the Ad it was extremely funny and made the Ad that much more enjoyable to watch. This Ad could definitely be reused but they might choose not to. The reason I think this is that they want people to think about the Super Bowl Ads and have that Doritos Ad as one of their favorites. They wont try to over use it. I believe this Ad was worth the pay. This Ad will create sales and maybe change behavior of others to start to buy their foods. The reason being it was funny and memorable for the viewers. They could have put in some more demand to buy their product to increase sales a little bit, but besides that it was very effective.

Above is the Doritos Ad from the Super Bowl this year.