McDonalds

McDonalds is going hard on a comeback according to the New York Times. Appearing on social media websites they pay big bucks to be a trending page because, it grasps the viewers’ attention and they wonder what is so great about McDonalds at this point in time. In 122 different countries around the world and about 30,000 different locations, McDonald is a worldwide company that is constantly booming serving over fifty-one million customers a day. It’s no wonder why McDonalds populates over 70% of local independent business owners.

On twitter they have things such as meet the farmers and their stories. I guess its comforting knowing that their food isn’t totally processed judging by the videos that they share. The warm and fuzzy stories they were so post to come up with turned into this is where your food came from and these are the cows we slaughter so you can eat. Viewers on twitter said this campaign was a “#fail” not to menchin the documentary that came out in 2004 called Super-Size Me that was about a man who ate only McDonalds for one month is still effecting how people view McDonalds. When it truly comes down to it McDonald is still leading, they get more customers than Wendy’s and Burger King. The question is how is that possible. Well that answer remains unknown, but with all the bad publicity they still manage to stay on top.

McDonalds is not a cheap place to open up. Right off the bat you are tied in for 20 years. It cost $45,000 to start up a McDonalds and you have to pay that fee every 20 years. It may not be that bad once you have it going, but it’s a lot of money to start up. Then also add the royalty fee at a whopping 12.5%. They predict that your total investment should be around $118,375-$1,900,000. On the plus side advertisement is free. For training and support they offer only support in “Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives”. I believe that McDonalds would be a good franchise to own, it’s always busy it out beats a lot of fast food places and even when something happens that affects their company it always ends out okay in the end.